Proactively Reach Seekers
The health system should be proactive in reaching health seekers and help them make the right decisions in their health journeys. Furthermore, there should be an active invitation to health seekers to participate in their own care, seeding ways of engagement that creates more personalised, sustainable and trusting journeys of care.
It is important to emphasise that this is not a provocation to shift the care burden from the health system to the health seeker. People with different backgrounds, life situations, and physical and mental conditions will have different levels of motivation and ability to partake in self-care. Instead this is about increasing access and engagement with the health system. In the context of digital health, innovations to promote proactive health seeker engagement such as health information sites, two-way messaging, and self-tracking devices can be used as ways to bridge gaps between clinicians and patients, as they enable patients to become more knowledgeable about their own treatment and improve their participation and self-management, ultimately empowering.