Proactively Reach Seekers
The health system should be proactive in reaching health seekers and help them make the right decisions in their health journeys. Furthermore, there should be an active invitation to health seekers to participate in their own care, seeding ways of engagement that creates more personalised, sustainable and trusting journeys of care.
Seekers will often need knowledge and support to make the right decisions around the when and where of care seeking. Community Health Workers we interviewed mentioned the need to handhold health seekers in identifying the right time to seek care and in visiting the right care facilities that suit their needs. In most cases this kind of outreach is limited to specific health system concerns such as Maternal, Newborn and Child Health. In the future this can be broadened to a general approach with digital technologies playing a crucial role in driving outreach, especially to vulnerable populations.