Proactively Reach Seekers
The health system should be proactive in reaching health seekers and help them make the right decisions in their health journeys. Furthermore, there should be an active invitation to health seekers to participate in their own care, seeding ways of engagement that creates more personalised, sustainable and trusting journeys of care.
The World Health Organization (WHO) promotes the use of self-care to enable individuals to promote their own health, recognizing the agency of individuals to help manage their own care outside or partially outside of the formal health system. A growing body of evidence suggests that patient engagement can lead to better health outcomes, contribute to improvements in quality and patient safety, and help control health care costs, with an increasing recognition that patients are at the core of the health system. Not just patient, but the patient’s care circle can be involved in shared decision-making, both reflecting and accelerating the shifting roles of patients and those close to them in health care as they become more active, informed, and influential.